Two friends from Manchester are about to launch an app that content creators can use to make a living on their smartphones.
TV producer Ryan Evans and ex-soccer player Lee Hampson say they have identified a “clear gap” in the classifieds market – an app that allows users to create their own micro-app – and are currently having a successful first round of investments completed.
It will be available soon for Apple and Android, and it will allow users to share content within one platform so subscribers can pay as a service while applying a zero tolerance policy for abuse that they said other social Media platforms are missing.
Managing Director Ryan said, “The idea for Classified. was born to empower creators and consumers.
“We recognized the problems users faced on other platforms, such as online abuse, restrictive algorithms, the lack of meaningful interactions and the inability of the creator to monetize content efficiently, and we decided to make a change.”
According to the couple, the average screen time on first lockdown in the UK rose over 30%, with UK adults glued to their devices for more than 40% of the day.
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On the subject of matching items
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On the subject of matching items
This, along with a sudden surge in online developers and influencers turning to Zoom and Instagram Lives for courses and tutorials, accelerated the concept of the tech start-up.
With “super apps” like Instagram and YouTube unable to provide a level of monetization beneficial to developers and the need to create different content for each platform, the gap in the market became more apparent.
This month they just started a successful first round of financing – and will soon officially launch the native app.
The Manchester-based duo said they have already attracted an impressive lineup of celebrities, sports stars and global brands to become the first creators to sign up on the platform.
The app offers two types of users – creators and subscribers.
Creators can upload a wide variety of content, including photos. Videos up to 20 minutes in length, files and documents, polls and polls, and an events feature that allows developers to create links to external platforms such as Zoom for live courses.
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The friends said another benefit of their pay-to-view model is that it is “highly unlikely” that trolls will use the platform.
Founders Ryan and Lee also said they will have a zero tolerance policy for online abuse in order to keep their users as safe as possible, while leveraging security processes that are well advanced when compared to other platforms.
Lee, whose playing career included a stint with Crewe Alexandra, said, “For the past 13 months we’ve lived and breathed Classified. Getting this right was our absolute priority.
“Today’s tech-savvy generation has very high expectations for the various social media apps and platforms, so we’ve worked closely with our developers to ensure that the app’s user experience goes beyond that.”
